We share stories and news of wealth, business, culture and real estate of the emerging India.

what indians actually own

15%

is gold. Most of it inherited, not bought on an app.

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FEATURED STORY

The Gold Chain That Paid College Fees

Learn how physical gold functions as the ultimate high-liquidity emergency fund for middle-class Indian households. Discover why families trust physical gold for instant crisis capital over modern banking systems and digital apps.

2 min read
2 June 2026
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land

The Fight After The Funeral

Read about the complex emotional and legal battles over property division inside Indian families. This guide explains why avoiding wills and relying on verbal promises leads to multi-decade court disputes.

2 min read20 May 2026
fd

The Most Boring Investment in India Keeps Refusing to Die

The Fixed Deposit has terrible visibility and zero glamour. Yet it survives every investment trend that arrives to kill it — because for the most important money in an Indian household, predictability matters more than returns.

2 min read11 June 2026
people

India Was Never Trying to Retire Early

Examine why the Western early retirement model fails to align with traditional Indian business mindsets that value long-term family continuity. Understand the deep psychological preference for physical assets like land and gold over digital stock portfolios.

4 min read15 May 2026

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